Forbes

Question: "It is a well-known fact that the world of finance is much less welcoming to women than to men. What motivated you to start your career specifically in the banking sector?"

Answer: I started working in the banking sector when I was 23 years old. From a young age, I was inspired by my aunt, who is one of the most successful female bankers in Bulgaria and has been at the head of more than one bank. She is the reason why, from childhood, I believed that the world of finance is no less suitable for women.

Question: "In addition to finance, you have extensive experience in building brands in other challenging sectors. What were the main difficulties you encountered on your path to success, and how did you overcome them?"

Answer: Life has always placed interesting challenges before me. One of them took me to Spain, where I lived for two years with my family. I successfully developed an international freight transportation company, a subsidiary of one of the leading logistics companies in Spain. From experience, I can say that this type of business carries much more masculine energy compared to the financial sector. The challenge for me was that the work was predominantly—if not entirely—with men, and it was extremely difficult for this type of employee to even accept the idea of a woman as an authority, let alone as an employer. Due to deeply personal reasons, I returned to Bulgaria. I had to start my career from scratch, but I have always approached my experience with great gratitude. Entrepreneurship has always been my strength and passion, and working in the banking sector was not my path. I attempted to return to banking and became a branch manager, but I felt that this was not my place. During that period of my life, a new opportunity arose, and I dove into it. I redirected myself into the interior design and furniture manufacturing sector. We managed to position and establish a brand on the Bulgarian market that had previously been unknown, and to this day, the company is a leader in custom-made furniture production—furniture that I can confidently say does not уступа in quality and design to leading Italian companies.

Question: "When did you realize that coaching was your calling?"

Answer: Over the years, I gradually felt the need to understand more about life and the spiritual world—everything that exists beyond matter. Life began presenting me with encounters with people I call my teachers. The enormous pressure, stress, and intense focus on business brought many negatives into my personal life. I began personal psychotherapy and attended various trainings for spiritual and personal development. This was the moment when I began paying more attention to my feminine energy. I made the decision to enroll in a master’s program in Psychological Counseling, without having a plan to practice. My idea was to help myself and the employees in my company, as well as to support negotiations and communication with clients. After a long journey of inner transformation, and after once again repeating the same pattern of mixing business and personal relationships in my life, after once again having to start my life from zero—to build a home, raise my children alone, and lay the foundations of my own business—I realized that my experience and my strength should be shared in order to help others. This is my calling. I became a teacher.

Question: "How did you ensure that you are giving the very best of yourself to your clients?"

Answer: I do not rely solely on the techniques of traditional psychotherapy. I am a certified Reiki therapist, I hold a diploma in energy psychology and yoga therapy. I approach my clients holistically, guided by my mantra that a good psychologist and coach is someone who has been at the bottom, in the darkness, and has managed not only to come out of it, but to become just as successful in every area of life. Therefore, I have never doubted my ability to give my clients the very best—namely, my personal experience combined with my professional expertise.

Question: "Many of our guests today are successful entrepreneurs who are fully aware of the challenges at the beginning of a business venture. How can coaching help during such a challenging period?"

Answer: Every person, at the beginning of their career or during a professional transition, needs support. It is important to note that coaching works with the individual’s inner potential, and my role is to help them access it—to believe in themselves, increase their self-esteem, and learn to love themselves. Goal setting, releasing negative beliefs formed in childhood and replacing them with positive ones, and building key habits correctly are fundamental to success. It is very important to emphasize that we should not have a Plan B. There is one goal—we manifest it in our lives, plant the seed of success, and have no doubt that it will grow. If even for a moment we show doubt that it will not grow, or if we have a backup option, the signal we send to the spiritual world is that this is not our top priority, and therefore it will not happen. From what I hear, it seems that not only entrepreneurs can benefit from coaching.

Question: "Is energy coaching applicable in the corporate world, and can it improve motivation and productivity within teams or even entire companies?"

Answer: More and more often, during corporate trainings, I notice growing interest from participants in energy coaching therapies. Nowadays, there is already a significant amount of literature on the topic, many colleagues conduct trainings and retreats that people attend and begin their search. My experience shows that yoga practices are often the first step in initiating this so-called ‘search.’ That is why I combine yoga therapy with my work. Our bodies must be in balance; we cannot focus solely on the physical body—the material aspect. We must also pay attention to psychological and emotional health, as well as our connection to the spiritual world. Having balanced employees who are seeking growth, with clearly defined values and goals, is the key to a company’s success. This is where coaching—and especially energy coaching—comes in. There are excellent leadership mentors and trainers, but it is not enough to focus only on the mind and professional skills of employees.